We need your support if we are to achieve our goal of transforming the D-Day Museum. This section describes the ways in which you can make a gift. If after reading it, you would like further information or to discuss a gift, please ring Dr Jane Mee on 023 9283 4788 or email us.
Please click the links immediately below this to go to a specific section, or scroll down to read the whole text.
Why is funding needed?
The inflexible structure of the D-Day Museum building and outdated nature of the current displays mean that simply ‘tinkering’ at the edges will achieve very little improvement to the visitor experience. Full-scale re-development is the only way forward if the Museum is to deliver an experience commensurate with the scale and importance of the story it tells. Two additional staff members are required to build the new partnerships and develop new learning activities.
The project cost is estimated at £4.88 million. Such a re-development is simply beyond the capital resources of Portsmouth City Council, which has run the Museum for 30 years and will continue to do so into the future.
The Council is eligible to apply for funding from the Heritage Lottery Fund and has submitted a bid for £4 million. Decision is expected to be announced in June 2014.
The Council is also meeting the costs of running a fundraising campaign to raise the funding needed.
What is the Portsmouth D-Day Museum Trust?
The Portsmouth D-Day Museum Trust is registered with the Charity Commission as a charity (Registered Charity No 1156976). Its charitable objectives are The advancement of education of the public by the promotion, assistance, and improvement of the Portsmouth D-Day Museum and its related activities and of historic sites and other areas of cultural interest relating to the D-Day story.
The Trust currently has three Trustees, Paula Riches, Roger Ching and Lorie Coffey. The Patron of the Trust is Viscount Montgomery of Alamein, son of Field Marshal Sir Bernard Montgomery (the Allied Land Forces Commander for D-Day). The Trust’s first aim is to help secure the funding for the re-development of the D-Day Museum.
As a registered charity, the Trust can receive donations to the project made under Gift Aid. These add £2.50 to every £10 given by donors paying UK income tax at the basic rate (currently 20%) and higher-rate taxpayers can also claim a personal tax rebate.
Why every gift will help
Every donation will help the redevelopment of the Museum. The following sections explain how, on the basis of the Trust’s charitable status, you can make your gift go even further.
Give by Gift Aid and make your donation worth more – at no cost to you!
As the Portsmouth D-Day Museum Trust is a registered charity, UK taxpayers can make donations by Gift Aid. This means the Trust can reclaim income tax deemed to have been paid on the donation at the basic rate.
With the basic rate at 20%, this adds £2.50 to every donation made by Gift Aid – at no cost to the donor.
This is how it works over a range of gifts
|You give by Gift Aid||The Museum reclaims||Your donation is worth|
An extra incentive for higher-rate taxpayers to give more
If you are a higher-rate taxpayer, you have an extra incentive to give by Gift Aid. This is because you can reclaim your own, personal higher-rate relief. This is calculated as the difference between the higher rate and lower rates of income tax on the gross value of the gift.
So, if you give £100 to the Trust, the gross value of that gift after the Trust reclaims basic-rate tax of £25 is £125. If you pay higher-rate income tax at 40%, you can claim a tax rebate of 40% - 20% = 20% of £125, ie £25. The net cost of the gift to you is therefore £100 - £25 = £75.
This personal tax rebate can be claimed through your tax return. This also has the facility to enable you to pass the rebate to the Trust.
The following table shows the savings that can be made by higher-rate taxpayers across a range of gifts:
|You give||Gross value of gift after Trust reclaims basic-rate tax||You can claim higher-rate relief||Final cost to you|
assumes basic rate at 20% and higher rate at 40%
Giving by instalments
Because the project runs through until the end of 2019 (the 75th anniversary year), you may wish to spread the cost of your gift out over 4 or more years by annual or monthly instalments. By doing so, and taking advantage of Gift Aid, you may find that you can give significantly more to the project than you first thought, as the following table shows:
Giving a gift of shares
Making a gift of shares to a charity is very tax-effective for higher-rate taxpayers.
A higher-rate taxpayer gives the Trust shares bought for £50,000. They are now worth £100,000. This is a Capital gain of £50,000, but, as a gift to a charity, it is exempt from capital gains tax of £14,000 (calculated at 28%).
But, the donor is also eligible for the highest rate of tax relief on the total value of the shares. At 45% on £100,000, this is £45,000.
So, the final ‘cost’ to the donor is £100,000 - £45,000 - £14,000 = £41,000
Making Your Donation
Click the links below for more information on each method of giving.
Give now by text: Text "DDAY44" followed by £2 or £5 or £10 to 70070 (seventy - zero - seventy)